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what is a competitive analysis

Reading Time: 8 minutesImagine a chessboard where each move reveals an opportunity or threat. Without studying your opponent’s strategy, you are likely to get outmaneuvered. The same applies in business—competitive analysis is your playbook for success. By assessing competitors’ strengths, weaknesses, and strategies, you can uncover opportunities, refine your plans, and stay ahead of industry trends. This article […]

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what is a competitive analysis
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Simbar Dube
Simba Dube is the Digital Marketing Lead at Invesp. He is passionate about marketing strategy, digital marketing, content marketing, and customer experience optimization.