Did you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery shopping online in 2019. Check out our Infographic “The State of US Online Grocery Shopping” for latest statistics and trends.
Infographic by- Conversion Rate Optimization Services By Invesp
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70% of US shoppers could be buying groceries online by as early as 2022
Estimated Online E-grocery Market Share in US
| Year | E-grocery market share as %age of total grocery Sales |
| 2017 | 3.8% |
| 2018 | 5.1% |
| 2019 | 7.1% |
| 2020 | 10% |
US Digital Grocery Shoppers Market Share By Channel
| Channel | %age |
| Amazon | 36% |
| Walmart | 26% |
| Supermarket / Food Store | 24% |
| Other | 14% |
22% of consumers said they shop online for groceries at least once a week
Online Grocery Shoppers by Gender and Generation
| Gender | %age |
| Male | 51% |
| Female | 49% |
| Generation | %age |
| Millenials | 47% |
| Gen X | 31% |
| Baby Boomers | 19% |
| Others | 4% |
Top Advantages of Online Grocery Shopping
| Advantages | %age |
| Saves time | 53% |
| More Convenient | 50% |
| Allows me to get item I can’t find in store | 31% |
| Saves money | 20% |
| Provides a wider selection of products | 19% |
| Can keep stored shopping list and reorder from it | 17% |
| Knows my preference / Shopping history | 15% |
| Provides better quality products | 8% |
| Provides fresher produce | 7% |
Top Qualities Online Shoppers look for in Online Grocery Retailer
| Qualities | %age |
| Freshness of perishable items | 68% |
| Affordable everyday prices | 67% |
| Convenient to use | 63% |
| Board selection of products | 59% |
| Openness and honesty | 58% |
| Helpful customer service | 53% |
| Ability to save through sales/discount coupons | 52% |
| Quick access to customer service | 51% |
| Easy returns process | 50% |
| Access to detailed product information | 48% |
