FigPii
We’ve handed Invesp the analysis, design, and overall UX—from the first page users land on until the last step of becoming a paying customer.
BACKGROUND
BACKGROUND
Founded in 2019, this next-generation analytics platform specializes in user behavior insights—offering session recordings, heatmaps, and A/B testing to help businesses optimize their digital experiences. With a mission to bridge the gap between product development, marketing, and customer success, the company has rapidly gained recognition for its intuitive tools that empower teams to make data-driven decisions.
As competition in the conversion optimization space intensifies, leadership recognized the need to integrate its product suite and amplify collaboration across departments. By investing in a cohesive, user-centric strategy, the company continues to innovate—streamlining how organizations discover pain points, test improvements, and deliver seamless customer journeys in today’s fast-paced digital landscape.
CHALLENGE
FigPii had lost several enterprise clients and was unsure how to convert existing users into higher-tier packages effectively.
As a SaaS provider with two primary sales funnels—one for initial registrations and another for guiding users from registration to active usage—there were significant drop-offs and low conversion rates, especially among registered users not transitioning to active status.
Their main focus became streamlining both funnels, improving sign-up rates, and enhancing the user journey to retain clients and encourage upgrades to more advanced plans.
THE SOLUTION
This SaaS provider—seeking to improve user retention and increase paying customers—engaged Invesp in February 2020. Following a teammate’s recommendation and prior frustrations with another service provider, the company partnered with Invesp to overhaul its conversion funnels and overall user journey.
Invesp began by assessing user behavior post-registration to identify drop-off points. The project was then divided into two main initiatives:
- Web Visitors
- Active Users
Invesp provided design, UX, and broader strategy recommendations—driving the expansion of the client’s team to support user accounts better. Invesp used analytics platforms, heatmaps, and user data to refine the funnel step by step—guiding which features to enhance and how to address user pain points.
“We’ve handed Invesp the analysis, design, and overall UX—from the first page users land on until the last step of becoming a paying customer.”
Reza Jalaei,
Product ManagerTHE RESULTS
THE RESULTS
When a major competitor unexpectedly closed, Invesp rapidly deployed strategies to capture a surge in user interest. Thanks to the new funnels and robust analytics, the company managed to sustain conversion rates and effectively onboard the influx of new subscribers.
“Our business has almost quadrupled since October 2023. We’ve maintained our conversion rates despite rapid growth—something we struggled with before.”
Reza Jalaei,
Product ManagerWeekly checkpoints and an integrated project management system keep tasks on schedule. While occasional delays do occur—mainly due to the client’s internal revisions—Invesp remains flexible, offering immediate support when urgent needs arise.
“We’re very happy with Invesp’s project management. They document everything, deliver swiftly when emergencies come up, and respond as soon as we raise an issue. Be prepared to trust Invesp’s insights. In-house teams may be skeptical of some recommendations, but results have consistently validated Invesp’s approach. By fully embracing their data-backed strategies, companies can achieve significant, lasting growth in their conversion rates.”