Motobyo - Invesp

BACKGROUND

Founded in 2022, Motobyo is an innovative auto-trading technology platform focused on transforming how consumers buy and sell cars. By leveraging cutting-edge technology, user-centric design, and transparent pricing, Motobyo streamlines every transaction step—from listing a vehicle to finalizing a sale—making the process faster, more straightforward, and more secure for everyone involved.

As the automotive landscape continues to evolve, Motobyo’s leadership recognized the need to unify product development, digital marketing, and customer support into a single, cohesive strategy. This holistic approach ensures a frictionless experience for users, empowering them to navigate one of life’s most significant financial decisions with confidence and ease.

Challenges:

Struggled to increase conversions across its automotive marketplace website
Needed a data-driven approach to identify and address optimization opportunities
Sought to improve user journeys to reduce friction and enhance engagement

CHALLENGE

Motobyo aimed to increase conversions across its automotive marketplace website but faced challenges in optimizing the user experience to drive higher engagement.

Recognizing the need for a structured and data-driven approach, they partnered with Invesp to analyze user behavior, identify friction points, and implement targeted optimizations.

The focus was on streamlining the customer journey, making it easier for visitors to navigate the platform and complete transactions.

Solutions:

Comprehensive conversion audit to Identify and prioritize conversion issues
Deep user behavioral research to understand user motivations
Comprehensive data analysis and analytics configuration to track users’s activity on the site
Identify and run experiments on different parts of the site to improve conversion rates, average order value, and revenue per visitor
Design, develop and run AB experiments on the site

THE SOLUTION

Motobyo, a SaaS platform in the automotive space, engaged Invesp in January 2021 to optimize their website’s conversion rate. Before launching any tests, Invesp spent the first 30 days conducting a deep-dive analysis of Motobyo’s site analytics, market context, and user behaviors.

“We chose Invesp because they were specialists in the matter. We looked at their ranking on Clutch and spoke to several agencies.”

Ron Averett,

CEO

This groundwork allowed Invesp to grasp the platform’s unique challenges swiftly and to tailor a conversion strategy.

THE RESULTS

Since working with Invesp, Motobyo has experienced a substantial lift in conversion rates—performing well beyond initially conservative forecasts. The enhanced site performance is credited as a “night and day difference,” which the client describes as “the secret to our success.”

“They’ve been the secret to our success; it’s a night and day difference. We’ve done much better than their original estimates.”

Ron Averett,

CEO

With a focused approach to data analysis, iterative testing, and consistent communication, Invesp has helped Motobyo achieve notable improvements in user engagement and overall conversion rates—cementing a long-term partnership that continues to drive measurable success.

“They know their field really well. Trust their process and give them space.”

Ron Averett,

CEO