Did you know that Marketers that exceeded their revenue goals in were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend. More than three-quarters (77%) of respondents believe that they’ve had a somewhat or significant increase in access to useful data over the past year but only 49% of respondents reported being somewhat or very effective at using data-informed insights to guide future strategy. Check out our infographic to know more about the growing importance of data driven marketing and the objectives and challenges of data driven marketing.
Infographic by- Invesp Landing page Optimization Company
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The most Important objectives of Data Driven Marketing
| Data Driven Marketing Objectives | %age |
| Basing more decisions on data analysis | 51% |
| Acquiring more new customers | 45% |
| Integrating data across platforms | 43% |
| Enriching data quality and completeness | 37% |
| Segmenting target markets | 34% |
| Attributing sales revenue to marketing | 33% |
| Aligning marketing and sales teams | 31% |
Over 40% of brands plan to expand their data-driven marketing budgets whereas 88% of marketers surveyed use data obtained by third parties to enhance their understanding of each customer
Data Driven Marketing Strategies Companies Using to Improve Conversion Rates
| Strategy | %age |
| Customer journey analysis | 63% |
| A/B testing | 60% |
| Website personalization | 46% |
| Segmentation | 55% |
| Mutivariate testing | 46% |
| Usability testing | 55% |
| Cart abandonment analysis | 47% |
| Copy optimization | 44% |
| Abandonment email | 32% |
| Online surveys/Customer feedback | 34% |
| Expert usability reviews | 28% |
| Competitor benchmarking | 21% |
64% of marketing executives “strongly agree” that data-driven marketing is crucial in the economy
49% of marketers feel “significant pressure” to increase data’s role in their current strategy whereas 87% of marketers consider data their organization’s most underutilized asset
54% of companies say their biggest challenge to data-driven marketing success is the lack of data quality and completeness
More than three-quarters (77%) of respondents believe that they’ve had a somewhat or significant increase in access to useful data over the past year but only 49% of respondents reported being somewhat or very effective at using data-informed insights to guide future strategy
Biggest Challenges of Data Driven Marketing
| Challenges | %age |
| Insufficient technology | 44.6% |
| Lack of internal experience | 34.8% |
| Lack of first party data resources | 32.6% |
| Difficulty in proving ROI of our data driven programs | 26.1% |
| Poor data sharing protocols | 25.0% |
| Lack of resources | 21.7% |
| Lack of quality of third party data | 17.4% |
| Competitive pressures | 15.2% |
| Haven’t achieved success in testing | 12.0% |
