Did you know than more than half of online shoppers (54%) have subscribed to a e-commerce subscription box service whereas about 15% of online shoppers have subscribed to an e-commerce subscription service within the past year. The e-commerce subscription model is growing at high rate with more and more e-commerce companies now offering subscription based services to their consumers according to their requirements. Check out our infographic “The Rise of E-commerce Subscripton Model” for latest e-commerce subscription statistics and trends.
Infographic by- Invesp E-commerce Conversion Rate Optimization
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Over 50% of ecommerce service subscribers have more than one active subscription
Women account for 60% of subscriptions whereas Men are more likely than women to have three or more active subscriptions (42% versus 28%)
Nearly 20% of male subscribers and 7% of females claim to be subscribed to at least 6 ecommerce services
28% percent of those surveyed said that a personalized experience was the most important reason for continuing to subscribe followed by Convenience (24%) and Value for money (23%)
53% of all software revenue will be generated from a subscription model by 2022
69% of US households now subscribe to one or more video streaming subscription services
Percentage of Subscribers by Subscription Category
| Subscription Service Category | %age |
| Subscribe for Replenishment | 32% |
| Subscribe for Curation | 55% |
| Subscribe for Access Perks and Discounts | 13% |
Replenishment-based subscription services have a higher conversion rate (65%) than curation (52%) or access services (51%)
Top Subscription Box Services
| Subscription Box Service | %age |
| Dollar Shave Club | 29% |
| Ipsy | 21% |
| Blue Apron | 17% |
| Barkbox | 17% |
| HelloFresh | 16% |
| Birch Box | 14% |
| Sephora Play | 14% |
| Others | 27% |
