Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube. 74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.
Check out our infographic, ‘The State Of Online Video Advertising – Statistics And Trends’ for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.
Infographic by- Invesp conversion optimization
To Publish this Image on your Blog or Website . Copy this code
74% of all internet traffic in 2017 will be video whereas 52% of marketing professionals worldwide name video as the type of content with the best ROI
Estimated US Digital Video Ad Spending In 2014-2018 (in Billions)
| Year | Estimated Ad Spending |
| 2014 | $5.96 |
| 2015 | $7.77 |
| 2016 | $9.59 |
| 2017 | $11.25 |
| 2018 | $12.82 |
YouTube Owns Nearly 20% Share of US Digital Video Ads.
US programmatic video ads will grab 40.0% of digital video ad spending in 2016.
Estimated US Programmatic Digital Video Ad Spending (2014-2016)
| Year | USD (in Billions) |
| 2014 | $0.71 |
| 2015 | $2.18 |
| 2016 | $3.84 |
Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats.
Completion Rate Of Non Skip-able Vs. Skip-able Video Ad
| Video ad | Non Skip-able | Skip-able |
| Less than 15 seconds | 92% | 9% |
| 16-30 seconds | 94% | 12% |
| More than 30 seconds | 96% | 14% |
Click Through Rate Of Non Skip-ableVs. Skip-able Video Ad
| Video Ad | Non Skip-able | Skip-able |
| Less than 15 seconds | 2.2% | 1.4% |
| 16-30 seconds | 2.5% | 1.8% |
| More than 30 seconds | 1.3% | 0.8% |
75% of advertisers stated that online video ads were equally or more effective than traditional television ads.
Online video ads have a higher impact in Key Measurement Categories:
- Message recall (40% online vs. 20% TV)
- brand recall (50% online vs. 27% TV)
- ad likeability (28% online vs. 17% TV)
56% of survey participants are likely to skip online video ads, while 46% said a video ad should be no more than 15 seconds in length
Optimal Length Of Video Ad
| Length | %age |
| 1-15 seconds | 46% |
| 16-30 seconds | 35% |
| 31 seconds to 1 minute | 13% |
| More than 1 minute | 6% |
Top U.S. Online Video Ad Properties Ranked by Percent Reach of U.S. Population (November 2014)
| Video Property | % Reach Total Us Population |
| AOL Inc | 54.7% |
| Brightroll Platform | 54.5% |
| Liverail | 54.2% |
| SpotXchange | 53.8% |
| Specific Media | 51.4% |
| Q1 Media | 47.6% |
| TubeMogul | 46.1% |
| Tremor Video | 40.5% |
| YuMe | 37.2% |
| Google Sites | 33.6% |
