The days of digital commerce conducted solely via desktops and laptops is over. Today’s savvy shopper shops online through smartphones while on the move. No wonder that mobile devices now account for 15.4% share of total digital commerce spending worldwide! 50% of the overall online U.S. retail traffic is now through mobile devices.We’ve got many more such interesting facts for you in our infographic, “How Smartphones Can Influence Shopping Behavior”. How much do you contribute to the worldwide digital commerce through your smartphone?
Infographic by- Invesp conversion rate optimization company
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55% of in-store shoppers have used mobile devices to search for information online while in-store.
71% of in-store shoppers who used smartphones for online research say their device has become more important to their in-store experience.
Percentage Of Shoppers Using Mobile Devices To Research Products In-Store
| Age | %age |
| 18-29 | 65% |
| 30-44 | 72% |
| 45-60 | 53% |
| 60+ | 32% |
Smartphones Vs. Tablets
| Device | %age of Total online Traffic | %age of Sales | Average Order Value |
| Smartphones | 33.7% | 10.7% | $92.37 |
| Tablets | 12.4% | 12.4% | $98.56 |
Top Retail And Shopping Activities By Smartphone Users
| Shopping activities | %age |
| Used phone in retail stores | 43.3% |
| Found store location | 23.3% |
| Purchased goods or services | 22.6% |
| Compared product prices | 20.2% |
| Researched product features | 19.7% |
| Made shopping lists | 18.0% |
| Checked product availability | 17.6% |
| Found coupons and deals | 16.3% |
| Used Deal-a-Day/ Group Shopping | 13.1% |
| Used Mobile Payments POS | 4.7% |
62% of mobile shoppers claim that they glean better product info from their smartphones than from in-store via product displays or sales literature.
Top Product Types For Mobile Shoppers While Shopping In-store
| Product type | %age |
| Electronics | 60% |
| Groceries | 55% |
| Apparel | 47% |
| Shoes | 45% |
| Health and Beauty Products | 39% |
