Cross-border shopping is growing and cross-border e-Commerce is estimated to reach $1 Trillion in 2020. Around 54% of US digital shoppers reported making online purchases from foreign site in the past. 67% of global consumers who shop abroad are buying because prices are lower outside of their own country. Check out our infographic on Cross Border shopping for latest statistics and trends.
Infographic by- Invesp Landing Page Optimization Company
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Estimated Global cross-border B2C Market (in Billions)
| Year | Cross-Border B2C Market ( in USD Billion) | Cross-Border Shoppers ( in Millions ) |
| 2015 | 304 | 361 |
| 2016 | 400 | 451 |
| 2017 | 530 | 576 |
| 2018 | 676 | 715 |
| 2019 | 826 | 848 |
| 2020 | 994 | 943 |
54% of US digital shoppers reported making online purchases from foreign site in the past.
35% of consumers currently shop on sites based outside of their home country up from 26% in 2014
67% of global consumers who shop abroad are buying because prices are lower outside of their own country.
Top 3 reasons US consumers are buying abroad
| Reason | %age |
| Cheaper prices | 49% |
| Ability to obtain brands that aren’t available in US | 43% |
| Unique or specialty products that aren’t found in US | 35% |
Approximately two-thirds of global online retail shoppers in major global markets contribute at least 10% of their monthly online spending towards cross-border commerce.
Consumers Considering the cross-border Purchases are primarily Concerned about the high shipping Costs (51%) and long delivery times (47%).
Top products purchased by US Shoppers from abroad
| Product categories | %age |
| Clothing and Accessories | 31% |
| Books, Media and Video Games | 22% |
| Computer hardware or software | 16% |
| Toys | 15% |
| Beauty products | 14% |
