Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019. 88% of clicks on mobile search ads are incremental to organic clicks. Google drove 95% of all US paid search ad clicks on mobile followed by Bing (3%) and Yahoo (1%). Check out our infographic on “Mobile Search Engine Advertising” for latest statistics and trends.
Infographic by- Invesp Conversion and Landing Page Optimization Company
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Estimated US Mobile Search Ad Spending
| Year | Mobile search ad spending (in Billions) |
| 2014 | $8.72 |
| 2015 | $13.62 |
| 2016 | $18.54 |
| 2017 | $22.18 |
| 2018 | $25.11 |
| 2019 | $28.25 |
Estimated Mobile Search Spend Share by Device
| Device | %age |
| Smartphones | 64% |
| Tablets | 36% |
Google drove 95% of all US paid search ad clicks on mobile.
Estimated Share of Mobile Paid Clicks by Device
| Search Engine | Smartphone | Tablet |
| 95% | 84% | |
| Bing | 3% | 13% |
| Yahoo | 1% | 3% |
Estimated Google Mobile Search Ad Revenue
| Year | Amount in Billions | %age of total ad revenue |
| 2014 | $5.93 | 28.7% |
| 2015 | $8.54 | 36.6% |
| 2016 | $11.45 | 45.7% |
| 2017 | $13.74 | 51.5% |
75% of Google Mobile Search ad revenue came from Apple devices
Phone based CPCs cost 24% less than desktop and have a 40% higher CTR
88% of clicks on mobile search ads are incremental to organic clicks (Note – “Incremental Clicks” mean Mobile Organic Clicks driven by Mobile Search Ads)
Incremental Mobile Clicks By Industry
| Industry | %age |
| Automotive | 86% |
| Business & Industrial | 94% |
| Classified & Local | 97% |
| Consumer Packaged Goods | 86% |
| Education & Government | 94% |
| Finance | 87% |
| Healthcare | 83% |
| Media & Entertainment | 86% |
| Retail | 86% |
| Service (all verticals) | 82% |
| Travel | 85% |
| Technology | 90% |
