Search Results for: Email Subject Lines

  • Email Subject Lines – Statistics and Trends

    an infographic on email subject lines, statistics and trends

    Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are 22% more likely to be opened. Check out our infographic on E-mail subject lines for latest statistics and trends.

     

    Infographic by- Invesp Conversion Optimization

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/email-subject-lines.png”><img src=”https://www.invespcro.com/blog/images/blog-images/email-subject-lines.png” alt=”Email Subject Lines

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  • Cart Abandonment Emails: Using Psychological Principles To Influence Customers’ Decisions

    an image of an email being thrown into the trash can depicting an email cart abandonment

    How much do you hate seeing abandoned carts? 

    I don’t like them either. 

    But they are inevitable…just like bounce rates. 

    When we conducted a research study on statistics of shopping cart abandonment rate, guess what we found? 

    Out of 100 people who add items to a cart, only 35 make a purchase. 

    The rest abandon their carts. That’s a whole lot of revenue down the drain.

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  • 5 Tips to Create an Engaging Email Marketing Campaign

    an image of a laptop opened to Gmail with tons of messaging inside signifying an engaging email campaign program

    Now that casual conversation has basically made the move onto platforms like Facebook and Snapchat, the primary use of email is business. But I don’t really have to tell you that. You’re probably no stranger to scores and scores of promotional emails from various sites (even ones you can’t remember subscribing to). You’re probably sick of seeing so many of them.

    As a marketer, this puts you in a difficult spot. Because you know how important email marketing is. The problem is, if your email marketing campaigns don’t stand out, you’ll just be another part of the deluge of content

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  • How to Create Effective E-commerce Emails that Actually Work

    ecommerce email marketing

    Social media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective.

    According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%.

    Email also converts much better than nearly every other channel. According to Monetate’s Q1 2015 report, email has a conversion rate of 2.18%. This is higher than search (2.04%) and social media (1.17%) traffic.

    This is why in a survey of marketers, 68% ranked email as ‘excellent’ or ‘good’ for ROI – far ahead of PPC (54%) or

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  • How we grew our email list by 15,712 subscribers (184%) in 12 months

     

    While there many different channels you can use to communicate with your potential customers, email remains one of the most compelling.

    Email is 40 times more effective in acquiring new customers as compared to Facebook or Twitter.

    In this post, I will explain the steps we took in 2015 to grow our email list by 184%, adding 15,712 new subscribers.

    Our history with email

    We are big believers in email marketing. As a matter of fact, it is the one strategy we started using from the very first day at Invesp.

    Over the last 10 years, we grew our

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  • 5 Reliable Guidelines for Designing Higher-Converting Landing Pages

    reliable guidelines for designing higher converting landing pages

    What’s the first question you ask yourself when you set out to design a landing page? As a loyal reader of the Invesp blog, you’ll know that designing landing pages to optimize conversions starts with … the conversion goal. It’s fairly simple; you want conversions, so start there.

    So that first question is: “what action do I want the visitor to take on this page?”

    The Clash Between Your Goal and the Customer’s Goal

    Tragically, the simplicity of landing page design diminishes exponentially after that first easy step of choosing a conversion goal.

    Here’s an example: you decide to

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  • Email Marketing – Statistics and Trends [Infographic]

    an infographic on email marketing statistics and trends

    Did you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015.  That’s incredible. We have this and other scintillating facts in our infographic, “Email Marketing – Statistics and Trends” Check it out.

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  • Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox

    Critical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, or feel a bond to a well-matched message, you really don’t make an emotional connection with the lesson – and you don’t learn it as well.

    Landing Pages & Email Messages: They are two separate channels with significant differences, from purpose to personalization. But

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