Personalization and Its Impact on E-Commerce Conversions
Reading Time: 8 minutes Personalization has long been touted to be the holy grail for e-commerce success. Countless studies have shown how great personalized products and services can improve target customers’ buying experience, build brand trust, and drive business results. Unsurprisingly, e-commerce owners want to implement all that personalized content they can to get as many sales as possible. […]
8 Best VWO Competitors In 2023
Reading Time: 12 minutes VWO is a web-based, visual website analytics and optimization platform for testing and improving the performance of your website. It lets you create, customize, and manage A/B tests, multivariate tests, heatmaps, or surveys to increase conversions and revenue. The biggest advantage of VWO is that it’s easy to use and has a user-friendly interface. However, […]
How to Create a Robust Conversion Optimization Strategy?
Reading Time: 10 minutes Too many companies jump into conversion rate optimization without a real conversion optimization strategy or a methodology to identify candidate areas of optimization. Very often, the process is too simplistic and does not consider website visitors in a meaningful way. CRO is a comprehensive process that only succeeds when it involves two elements: If you don’t recognize […]
14 Proven Ways to Increase the Conversion Rate of Your Website
Reading Time: 10 minutes Users’ engagement comes from your ability to continue peak visitors’ interest on your website. Stores with daily changes in their inventory continually engage customers by providing expectation on new product arrivals. Companies that run frequent sales are also engaging clients and putting their store on the radar for things to look out for. With so […]
Sale Complexity: How It Impacts Online Conversion Rates and How to Design for It
Reading Time: 7 minutes How fast a potential customer moves in a buying funnel defines the length and complexity of the sales process. Some conversions require little time or financial commitment, and the process is completed in a matter of minutes (sometimes even seconds). It is almost like stopping at a convenience store and grabbing a soda. At the […]
The Psychology of Purchase: How Behavioral Segmentation Influences Buying Decisions
Reading Time: 8 minutes For many businesses, their market segmentation starts and ends with knowing their average customer’s location, gender, age, role, etc. This is mostly a bit of demographic and geographic market segmentation. To drive more conversions from campaigns, ads, and emails, there’s a need for a different type of segmentation. Enter behavioral segmentation. In this article, we’ll […]
Can A/B Testing Impact SEO?
Reading Time: 10 minutes The first recorded use of the term SEO is dated back to 1997. This means as a discipline SEO has been around for 26+ years, unlike conversion rate optimization, which wasn’t a thing until 2006. For many businesses, one of their initial forays into digital marketing is to start working on their website SEO/optimizing web […]
How to Optimize Product Pages on a Shopify Website
Reading Time: 18 minutes Shopify product pages are an essential part of your store’s SEO strategy. They’re also the primary way that customers find products in your store. Well-designed ecommerce product pages can help you increase sales, improve conversion rates, and rank higher in search engines. On the other hand, a poorly optimized ecommerce product page will do the […]
Shopify CRO for Beginners: Essential Tips and Strategies
Reading Time: 10 minutes It’s no secret that Shopify has been on the rise in terms of popularity, especially with eCommerce businesses. Shopify is a platform that allows you to create an online store, and it has become one of the most popular eCommerce solutions on the web today. But while you may be familiar with the platform itself, […]
Top Sales Funnel Software and Sales Funnel Builders for Marketers in 2023
Reading Time: 13 minutes It doesn’t matter whether you’re running an eCommerce or a B2B business — if you’re running a business, you’ll need a sales funnel. Building a sales funnel is an integral part of a marketing campaign and sales process. A sales funnel is a process of content educating someone until they are eventually encouraged to make […]
