Bringing Down Customer Acquisition Cost: How CRO Helps
Reading Time: 10 minutes More customers. This is what every eCommerce business wants, and the reason is simple. The more paying customers a business gets, the more revenue and profit they stand to make. But the issue is getting more customers isn’t always linear. There’s a lot that goes into customer acquisition strategy. And it’s critical – if you […]
Post-purchase CRO: How to re-engage customers after they have purchased
Reading Time: 11 minutes Often times e-commerce companies reach out to Invesp when they want us to help them boost their conversion rates. Most of these companies would have invested in SEO, paid ads, or both channels, and they would be getting tons of traffic. But their conversion rate would probably be average or below industry standards. So, our […]
How To Calculate & Improve Your Customer Retention Rate
Reading Time: 13 minutes Customer retention rate is one of the most important metrics of most businesses. Depending on the model of a business, it can be more important than gaining new customers. Even if you have many new customers, while your customer retention rate is low, you will lose a lot of money. It doesn’t matter how much […]
6 Top eCommerce KPIs You Should Monitor For Better Conversions.
Reading Time: 12 minutes Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Although eCommerce websites come in different shapes and sizes, there are very […]
What Is Customer Retention Optimization, And How Does It Work
Reading Time: 8 minutes Picture a customer who discovered your business, made a purchase, and left satisfied with their experience. This customer represents a win, a step forward in your journey to business success. But your job doesn’t end here. There are two scenarios: either that customer turns into a loyal brand advocate, or they turn to your competitor. […]
What is AB testing (split testing)?
Reading Time: 17 minutes If your website visitors are not converting, then obviously, there is something stopping them. You can go ahead and ask your design team to create new designs, but the question remains: how do you know that the new designs will convert more visitors compared to the original design? In this article, we’ll cover what is […]
COGS Formula 101: Essential Insights for E-commerce Entrepreneurs
Reading Time: 13 minutes Imagine you are an e-commerce entrepreneur running your online store with dreams of success and profitability. Every decision you make, and every strategy you implement, is driven by one ultimate goal: maximizing your profit margins. But to achieve this goal, you need to understand a critical concept at your business’s core: Cost of Goods Sold […]
Budgeting for CRO: How Much Should You Spend On Conversion Optimization
Reading Time: 22 minutes In a world with self-driving cars and AI-driven robots, you’d think Conversion Rate Optimization would be the life of the marketing party. But alas, it’s still waiting for an invitation to join the budget allocation club. According to a survey of 405 CMOs by Marketing Charts, CRO is still struggling to get a seat at […]
Increasing Customer Retention: How CRO Helps
Reading Time: 9 minutes Do you regularly visit Starbucks by the corner to get your coffee? Or do you know someone who does? Roughly, you spend about $1.85 for a cup of coffee daily. Now, think of not just you but the hundreds and thousands of people who do that daily, some multiple times a day. It all adds […]
How Loyalty Programs Can Set you Apart From your Competition
Reading Time: 11 minutes Studies conducted by us at Invesp show that acquiring a new customer can cost 5 times more than retaining an existing customer. I’m not suggesting that getting new potential customers is bad for business. All I’m saying is that a business isn’t sustainable if it doesn’t focus on making its existing customers happy. Existing customers […]
