Beyond Numbers: How Demographic Segmentation Drives Targeted Marketing
Reading Time: 7 minutes A single marketing campaign won’t excite everyone. What appeals to Gen Z won’t appeal to a boomer or millennial. This is where demographic segmentation comes into play. Demographic segmentation is a subset of marketing segmentation, and it allows you to isolate your target market into categories and create specific selling points for each. This makes […]
Review of digital marketing & SEM conferences: reflecting on my experience
Reading Time: 11 minutes When Invesp first launched, Khalid and I, wanted to develop our relevancy within our industry. A great way to do this was through speaking at industry events. You would establish authority and connect with like minds as a result. It was also a chance to further develop as professionals, learning from others and force us […]
What is Loss Aversion and 13 Loss Aversion Marketing Strategies to Increase Conversions
Reading Time: 20 minutes Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, just scroll down, and you’ll see the introduction. Losses terrify us as human beings. The possibility of losing what’s closest […]
Emotional Targeting- Smart Marketing or Virtual Sucker Punch?
Reading Time: 3 minutes A few days ago, an acquaintance gave me a link to a public service announcement that had been uploaded to YouTube. The theme of the video was sexual abuse/incest. The contents were shocking and repulsive. It included a father toasting to the union of his daughter and son-in-law while cracking jokes about her physical prowess. […]
Fears, Uncertainties and Doubts: Reducing Visitor Anxieties to Increase Conversions
Reading Time: 10 minutes Your website hosts an astonishing number of factors that could make your users leave after just a couple of seconds. Fears, uncertainties and doubts, or simply FUDs, group a big portion of these factors. FUDs are certain elements that cause bad user experience and deflate user confidence. These elements raise doubts on your website visitors, […]
Know Your Customers Inside Out: A Deep Dive into Types of Market Segmentation
Reading Time: 14 minutes Things would be simpler if every person who visited your website had the same ideas, dreams, and wants. You’d instantly know how to make them take action. However, that’s not how it works. The truth is, meeting the needs of a diverse range of desires and audience groups is tough unless you’re a major store […]
How to Optimize Product Pages on a Shopify Website
Reading Time: 18 minutes Shopify product pages are an essential part of your store’s SEO strategy. They’re also the primary way that customers find products in your store. Well-designed ecommerce product pages can help you increase sales, improve conversion rates, and rank higher in search engines. On the other hand, a poorly optimized ecommerce product page will do the […]
Shopify Mobile Optimization: Tips and Techniques for Improving Mobile CRO
Reading Time: 11 minutes Mobile traffic is on the rise and will only continue growing. That means that you’re missing out on many potential customers if you don’t optimize your Shopify site for mobile users. Mobile optimization is crucial when it comes to the checkout process. After all, what good is a well-designed product page if a user can’t […]
Shopify CRO for Beginners: Essential Tips and Strategies
Reading Time: 10 minutes It’s no secret that Shopify has been on the rise in terms of popularity, especially with eCommerce businesses. Shopify is a platform that allows you to create an online store, and it has become one of the most popular eCommerce solutions on the web today. But while you may be familiar with the platform itself, […]
How To Calculate & Improve Your Customer Retention Rate
Reading Time: 13 minutes Customer retention rate is one of the most important metrics of most businesses. Depending on the model of a business, it can be more important than gaining new customers. Even if you have many new customers, while your customer retention rate is low, you will lose a lot of money. It doesn’t matter how much […]
