Alun Lucas

Alun Lucas

Alun Lucas is the Managing Director of Zuko Analytics, a form analytics platform based in the UK. Zuko have collated advice from their years of form experience into a Big Guide to Form Optimization and Analytics.
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Reading Time: 9 minutesDesigning your website for impulsive shoppers is crucial for maximizing sales and creating a positive user experience. Shoppers who have impulse buying tendencies often make quick decisions, so a website tailored to their behavior can capitalize and make more money. Retail therapy plays a significant role in impulse buying, as individuals often make purchases to […]

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