Alun Lucas

Alun Lucas

Alun Lucas is the Managing Director of Zuko Analytics, a form analytics platform based in the UK. Zuko have collated advice from their years of form experience into a Big Guide to Form Optimization and Analytics.
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Black Marketing Strategy

Reading Time: 15 minutes This will likely be one of the most chaotic Black Fridays you’ve ever seen, and you know why? Your customers’ screens are already overflowing with flash deals that move the needle, mouthwatering product discounts, and extravagant coupon offers from other brands. Everyone, including you, is trying to make a seasonal fortune during the shopping frenzy. […]

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