Ayat Shukairy

Ayat Shukairy

My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.
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Reading Time: 8 minutesWith the mounting competition, you can’t rely on guesswork anymore to achieve business success. Whether you’re looking to launch new products, optimize marketing campaigns, or enhance user experiences, data-driven decision-making is the secret to staying ahead.  But how can you test ideas, validate assumptions, and implement changes with confidence? The answer lies in an experimentation […]

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