Picture of Jason Khoo

Jason Khoo

Jason started freelancing in SEO back in college, sold his first agency, and now is the founder of Zupo, which is an Orange County-based SEO consulting agency helping construct powerful long-term SEO strategies for our clients. Jason also enjoys multiple cups of tea a day, hiding away on weekends, catching up on reading, and rewatching The Simpsons for the 20th time.
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what is a competitive analysis

Reading Time: 8 minutesImagine a chessboard where each move reveals an opportunity or threat. Without studying your opponent’s strategy, you are likely to get outmaneuvered. The same applies in business—competitive analysis is your playbook for success. By assessing competitors’ strengths, weaknesses, and strategies, you can uncover opportunities, refine your plans, and stay ahead of industry trends. This article […]

what is a competitive analysis
Customer Value Optimization

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