Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
Latest
CRO Strategy Development

CRO Strategy Explained: How to Design Experiments That Drive Results

  • 12 minutes

Reading Time: 12 minutesEvery business with an online presence needs a CRO strategy. Imagine hosting a party where dozens of people show up, but only a few stay to chat, mingle, or enjoy the snacks. You’d probably start wondering: What could I do differently to keep more guests engaged? That’s where a CRO strategy comes into play–except your […]

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CRO Strategy Development

CRO Strategy Explained: How to Design Experiments That Drive Results

  • 12 minutes
  • Beginner, General, Impulse Buying, Impulse Buying statistics, Impulsive Purchase, infographic, persona

The State of Impulse Buying (Statistics & Trends 2025)

  • 9 minutes

AI Meets CRO: How Artificial Intelligence is Shaping Conversion Optimization

  • 11 minutes
Black Marketing Strategy

10 Successful Black Friday Marketing Strategies

  • 15 minutes
Multi-Armed Bandit Tests

The Power of Multi-Armed Bandit Tests for Marketers

  • 5 minutes
e-commerce Category Pages

How to Create Effective E-commerce Category Pages

  • 9 minutes
ecommerce conversion rate optimization

The Science Behind Successful Ecommerce Conversion Rate Optimization

  • 10 minutes
What Is Net Promoter Score

Net Promoter Score: A Quick Guide for E-commerce Businesses

  • 12 minutes
Ecommerce customer journey

8 Ways to Optimize Your Ecommerce Customer Journey

  • 13 minutes
Brand Design

Brand Design: How Does It Impact Your Conversions

  • 8 minutes
AI in Ecommerce

AI In E-commerce: Which Innovations Are Driving Conversions

  • 7 minutes
Agency vs In-House Design

UX Design Agency vs In-House Design: Which One Is Better

  • 6 minutes

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