Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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Customer Value Optimization

What is Customer Value Optimization

  • 8 minutes

Reading Time: 8 minutesImagine walking into your favorite coffee shop, and before you even reach the counter, the barista greets you with your go-to order. It’s not just the coffee that keeps you returning—it’s the feeling of being understood and valued.  Now, compare this coffee shop experience to that of companies like Apple or Amazon. They’ve mastered the […]

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  • Direct Mail, Direct Mail Conversion Rate
How To Improve Direct Mail Campaigns

The Average Direct Mail Conversion Rate and the Best Tips to Improve It

  • 5 minutes
SEO Conversion Rate

How to Increase Your SEO Conversion Rate

  • 7 minutes
What Is End User Optimization

How End User Optimization Drives Exceptional E-Commerce Experiences

  • 8 minutes
  • Conversion Optimization
Best Book On Conversion Optimization

Best Books On Conversion Rate Optimization

  • 9 minutes
  • Conversion Optimization
Customer Retention Optimization

What Is Customer Retention Optimization, And How Does It Work

  • 8 minutes
  • Conversion Optimization, conversion rate optimization
Psychology Of Color

The Psychology of Color in Conversion Optimization

  • 8 minutes
VWO Competitors

8 Best VWO Competitors In 2023

  • 12 minutes
Successful A/B Testing Examples

Brands Experimentation in Action: Real-World Examples of Successful A/B Tests

  • 9 minutes
cro questions from Quora

8 QUESTIONS ABOUT INCREASING YOUR WEBSITE CONVERSION RATES FROM QUORA

  • 11 minutes
expert guide on SaaS pricing

AN EXPERT GUIDE TO OPTIMIZE YOUR SAAS STRATEGY

  • 28 minutes
qualitative usability studies

A GUIDE TO CONDUCTING QUALITATIVE USABILITY STUDIES

  • 26 minutes
  • Conversion Optimization, email subject lines
Best Email Subject Lines

Best Email Subject Lines With High Open Rates

  • 8 minutes

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