Kobiruo Otebele

Kobiruo Otebele

Content marketing expert with experience in conversion rate optimization, A/B testing, jobs-to-be-done framework, etc.
Latest
Black Marketing Strategy

Reading Time: 15 minutes This will likely be one of the most chaotic Black Fridays you’ve ever seen, and you know why? Your customers’ screens are already overflowing with flash deals that move the needle, mouthwatering product discounts, and extravagant coupon offers from other brands. Everyone, including you, is trying to make a seasonal fortune during the shopping frenzy. […]

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