Kobiruo Otebele

Kobiruo Otebele

Content marketing expert with experience in conversion rate optimization, A/B testing, jobs-to-be-done framework, etc.
Latest
CRO Strategy Development

CRO Strategy Explained: How to Design Experiments That Drive Results

  • 12 minutes

Reading Time: 12 minutesEvery business with an online presence needs a CRO strategy. Imagine hosting a party where dozens of people show up, but only a few stay to chat, mingle, or enjoy the snacks. You’d probably start wondering: What could I do differently to keep more guests engaged? That’s where a CRO strategy comes into play–except your […]

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  • Conversion Optimization
Best Book On Conversion Optimization

Best Books On Conversion Rate Optimization

  • 9 minutes
  • Conversion Optimization
Customer Retention Optimization

What Is Customer Retention Optimization, And How Does It Work

  • 8 minutes
  • Conversion Optimization, conversion rate optimization
Psychology Of Color

The Psychology of Color in Conversion Optimization

  • 8 minutes
VWO Competitors

8 Best VWO Competitors In 2023

  • 12 minutes
Successful A/B Testing Examples

Brands Experimentation in Action: Real-World Examples of Successful A/B Tests

  • 9 minutes
cro questions from Quora

8 QUESTIONS ABOUT INCREASING YOUR WEBSITE CONVERSION RATES FROM QUORA

  • 11 minutes
expert guide on SaaS pricing

AN EXPERT GUIDE TO OPTIMIZE YOUR SAAS STRATEGY

  • 27 minutes
qualitative usability studies

A GUIDE TO CONDUCTING QUALITATIVE USABILITY STUDIES

  • 26 minutes
  • Conversion Optimization, email subject lines
Best Email Subject Lines

Best Email Subject Lines With High Open Rates

  • 8 minutes
calculate email conversion rate

How To Calculate Email Conversion Rate

  • 10 minutes
Psychographic segmentation

Inside The Mind Of Consumers: How Psychographic Segmentation Drives Engagement

  • 7 minutes

Google Analytics Metrics That Impact Conversion Rate Optimization

  • 9 minutes

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