Picture of Rishi Rawat

Rishi Rawat

Rishi specializes in radically improving product page conversion rates by supercharging your product story. Rishi’s company, Frictionless Commerce, uses buyer psychology copywriting to optimize conversion rates. He’s also quite active on LinkedIn where he’s constantly posting quick examples you can easily implement on your site.
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what is a competitive analysis

Reading Time: 8 minutesImagine a chessboard where each move reveals an opportunity or threat. Without studying your opponent’s strategy, you are likely to get outmaneuvered. The same applies in business—competitive analysis is your playbook for success. By assessing competitors’ strengths, weaknesses, and strategies, you can uncover opportunities, refine your plans, and stay ahead of industry trends. This article […]

what is a competitive analysis
Customer Value Optimization

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