Reading Time: 7 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Some online retailers take weeks, while some take months to plan out […]
Reading Time: 7 minutesCRO or CVO, which is better for your eCommerce business? Well, it depends. There’s no doubt that both CRO and CVO vehicles generate results that have an impact on your bottom line and can drive your business growth. But, not all eCommerce companies have a customer lifetime value or conversion problem. Knowing when to use […]
Reading Time: 7 minutesThe eCommerce wave is still unfolding. This year, the US eCommerce revenue is expected to reach 469.2 billion dollars. And, next year it’s projected to go above 500 billion dollars. Global retail eCommerce sales are more likely to reach 4.921 trillion dollars by year-end. Looking at those figures, you’d be forgiven for thinking that success […]
Reading Time: 8 minutes Talk to your customers. I have seen that statement being tossed around by different marketers on social media. It’s probably one of the most common pieces of marketing advice today. Sometimes I think it’s half-baked advice because it leaves me with questions like:
Reading Time: 6 minutesIn the past few years, there has been a significant shift in the world of retail. Commerce, as we knew it 10 years ago, is different from what we are seeing today. If you’re as observant as we are, you probably noticed that many brands have been changing their business models. Going from the traditional […]
Reading Time: 8 minutesYou’ve invested so much time and energy into your e-Commerce business, products, SEO, and website design. But for some reason, your conversion rate is not improving. Hypothetically speaking, various factors may be negatively affecting your conversion rate. And one of those may have to do with your copy – specifically on your product descriptions. Contrary […]
Reading Time: 7 minutesI have a quick exercise for you. Go on Google and search for your product(s). Chances are, you will see dozens if not thousands of options that your potential customers could choose from. Some of these options are substandard. Some of them are just as good as yours. And, if you are, to be honest, […]
Reading Time: 7 minutesJobs-to-be-done framework. If you have been reading this blog for some time, you probably know that Clayton Christensen’s jobs to be done theory is part of our conversion optimization process. We have written an article explaining how we use this theory in our conversion projects and how it can write welcome emails for your e-Commerce […]
Reading Time: 17 minutesConversion rate optimization is always going to be complicated. It was complicated in its early days; it still is complicated today, and it will still be tricky tomorrow. This is why there’s no one universal process to approach it. Different CRO experts use different methods when optimizing websites. But no matter how you approach conversion […]
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