Reading Time: 5 minutesIt’s simply no longer an option to ignore or underestimate the impact of mobile shopping on ecommerce. Sales results from the 2013 holiday season underline why. According to Custora’s Ecommerce Pulse, as reported on marketingland.com, mobile e-commerce grew 50% during the 2013 holiday season versus 2012. Almost 30% of holiday ecommerce orders were made on […]
Reading Time: 5 minutesIf anything, it’s a major flaw in accepted ecommerce strategy that we pay more attention to attracting customers than we do to the checkout process they follow. Never before has the need to study retail checkouts been so high than since the emergence of ecommerce. And, considering the pitiful conversion rate, never has it been […]
Reading Time: 5 minutesHere’s how to improve you’re your ecommerce results: make your product pages the main focus of your business online. Your product pages are the final turning point on an online shopper’s journey from initial browsing to paying customer. If you think in terms of sales funnels, your product page is the pinnacle of the cone […]
Reading Time: 5 minutesDespite their importance for the success of your ecommerce sites, usability and user experience (UX) suffer identity crises. Each one is often confused for the other. There’s no denying the two are related, but not paying attention to their differences can be disastrous for your conversion rates. The International Organization for Standardization (ISO) defines the […]
Reading Time: 5 minutesLanding Page [lan-ding peyj] noun – 1. In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia) By definition, landing pages are any page a visitor […]
Reading Time: 2 minutesWhile many of the early holiday sales figures for 2013 have been mixed, there’s one thing that seems consistent. Price competition is stronger than usual. Early results show shoppers are spending less per purchase this year (3.9% less according to Bloomberg) and at least some of that is blamed on deep discounts. So What Are […]
Reading Time: 2 minutesAs always in an Invesp infographic, the recently posted Online Shopping Personalization & Trends presents a lot of interesting and useful information. Now it’s up to you to take advantage it. And the infographic gives you all the reason you need to do so by pointing out that almost 60% of ecommerce marketers experience good […]
Reading Time: 2 minutesYour landing pages have a lot of work to do. Fortunately, you’ll find seemingly endless online advice about how to get it all done. From headline writing to Calls to Action, you can easily find all the online information you need to create effective landing pages. Almost. Where much of the advice about optimizing landing […]
Reading Time: 2 minutesConsidering how crucial they are to ecommerce and lead gen efforts, PPC ads continue to be grossly underestimated and misused. Unless your SEO is good enough to get you onto the first page of search results, PPC ads are your ticket to putting your company and/or products in front of potential customers at the precise […]
Reading Time: 2 minutesLast week, as part of the “Conversion Optimization Tactics in Action” blog post, we made note of how Simply BBQ used customer reviews and customer-generated content. First, the site features excerpts from customer testimonials throughout. The excerpts are also compiled in a series of testimonials pages, four in all, with entries from a cross-section of […]
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