Picture of Will Rice

Will Rice

Will is an SEO & marketing manager at MeasureMinds, a leading SEO, CRO, Google Tag Manager, PPC and Google Analytics agency. He specialises in SEO and content and has helped enterprises achieve #1 rankings for heavily contested keywords through thoughtful strategy and implementation.
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GA4 Segments

Reading Time: 12 minutesGoogle Analytics 4 (GA4) has built on its predecessor in several ways. One of the best examples is the GA4 segments feature. Trying to get to grips with the tool? Don’t worry; this article is here to help! We’ll look in-depth at segmentation in GA4 and how it can be used to understand users better.  […]

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