Did you know at least 30% of all products ordered online are returned, as compared to 8.89% in brick-and-mortar stores? 92% of consumers surveyed said that they would buy again if the product return process were easy, whereas 79% of consumers wanted free return shipping. Check out our new infographic for the latest E-commerce product return rate statistics and trends.
Infographic by Invesp Conversion Rate Optimization Company
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Top Reasons Why Consumers Return Products
| Reason | %age |
| Received the wrong item | 23% |
| The product received looks different | 22% |
| Received damaged product | 20% |
Around 49% of retailers offer free return shipping now, whereas 67% of shoppers check the returns page before making a purchase. 62% of shoppers are more likely to shop online if they can return an item in-store. Meanwhile, 58% of consumers want a hassle-free “no questions asked” return policy and 47% want an easy-to-print return label.
27% of consumers would purchase an item online that costs more than $1,000 if offered free return shipping, compared to 10% who would purchase it otherwise.
