Understanding your competitors – whether you’re just starting out a new venture or you have a deeply rooted business – is key for the success of your business.
Competition comes in many forms. It can either be direct or indirect.
Direct competitors are those businesses that offer the same products as yours. Indirect competitors do not offer the same products or services like yours, but they target the same group of customers with the goal of satisfying the same need.
So if you think about it, the definition of competition should not be restricted to products or services that look or function the same. Even if two products look or function the same, it doesn’t mean that they’re competitors.
You need to know who all your competitors are – not just the obvious ones, but the ones flying under the radar as well.
If you understand your competition – both direct and indirect – it will be possible to beat them. If you beat your competition you will have more market shares. With more market share, you will have more customers. And with more customers, you will have higher sales and profit.
In this webinar, Ayat Shukairy – the Conversion Optimization Queen – will show you how to use the Jobs-To-Be-Done framework to unearth the true motivations that persuade a customer to buy from either you or your competitors.
Besides showing you how to understand indirect competitors and how to innovate to compete within the space, in this session Ayat will also show you:
- How to design the perfect customer experience by combining the “Jobs To Be Done” theory with conversion rate optimization best practices.
- How to unearth the true motivations that persuade a customer to buy from you or walk away.
- How to understand indirect competitors and how to innovate to compete within the space.
