How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.
Infographic by- Invesp
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Mobile Traffic Segmented by Device
| Device | Traffic %age |
| Android devices | 42% |
| iPhones | 36% |
| iPads and iPad Minis | 18% |
| BlackBerrys | 2% |
Mobile commerce now accounts for 23% of online sales
Number of purchases made by Smartphone users in the last six months
| Number Of mCommerce Purchases | %Age Of Smartphone Owners |
| 0 | 51% |
| 1-3 | 26% |
| 4-6 | 11% |
| 7-9 | 5% |
| 10-15 | 2% |
| More than 15 | 5% |
Only 35% of businesses have mobile-optimized sites as of now.
Companies with mobile-optimized sites triple their chances of increasing mobile conversion rate to 5% or more.
97% of mobile carts are abandoned due to distraction from unnecessaryelements and multiple screens in mobile shopping carts.
How Businesses Optimize Website For Mobile Devices
| Method | %age |
| Responsive design (client–side) | 46% |
| Mobile-specific development platform | 41% |
| Building in HTML5 | 33% |
| Adaptive design (server-side) | 22% |
| Other | 2% |
| None of the above | 9% |
55% of purchase related conversions occur within 1 hour of initial mobile search.
43% of consumers are unlikely to return to a slow-loading mobile site.
40% of consumers are going to turn to a competitor’s site after a bad mobile experience.
73% of mobile search devices trigger additional action and conversion.
| Action | %age |
| Research | 36% |
| Visit to retail site | 25% |
| Sharing information | 18% |
| Visit a store | 17% |
| Make a purchase | 17% |
| Call a business | 7% |
Tablet visitors are nearly three times more likely to purchase than smartphone visitors
52% of tablet users say they prefer to shop using their table rather than their PC
72% of tablet owners make purchases from their devices on a weekly basis
