Did you know that Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing and 94% of marketers who used influencer marketing believe the tactic to be effective. 48% of marketers in the US who have used influencer marketing plan to increase their budget for influencer-focused campaigns. Check out our infographic on Influencer marketing to know the importance of Influencer marketing and latest influencer marketing statistics and trends.
Infographic by- Invesp Conversion Optimization Company
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ers who used influencer marketing believe the tactic to be effective
48% of marketers in the US plan to ramp up budget for influencer-focused campaigns
Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing
Expected change in Influencer marketing budget
| %age in Marketing Budget | %age of respondents |
| Increase | 48% |
| Stay the same | 23% |
| Not sure | 25% |
Aspects of influencer marketing that US marketers would like to see it improved
| Influencer Marketing Aspects | %age of respondents |
| Measuring ROI | 80% |
| Tracking Influence | 66% |
| Influencer Discovery | 60% |
| Reporting back | 55% |
| Vetting Influencers | 55% |
| Managing lists of Influencers | 46% |
| Engaging influencers | 41% |
| Influencer relationships | 26% |
71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing.
Most Effective Influencer Marketing Techniques
| Influencer Marketing Techniques | %age of respondents |
| Ongoing Ambassadorships | 70.6% |
| Product Reviews | 66.7% |
| Brand Mentions | 53.9% |
| Event coverage | 52.9% |
| Sponsored content | 50.0% |
| Affiliate links | 10.8% |
| Others | 14.7% |
Influencer Marketing Goals by Importance
| Influencer Marketing Goals | %age |
| Improve Brand Advocacy | 94% |
| Expand Brand Awareness | 92% |
| Reach New Targeted Audience | 88% |
| Increase share of voice | 86% |
| Improve sales of conversion | 74% |
| Manage reputation | 68% |
| Drive lead generation | 67% |
| Accelerate digital transformation | 64% |
| Improve customer satisfaction | 63% |
| Improve Employees influence | 53% |
Effectiveness of Influencer marketing according to professionals by Objective
| Objective | Extremely Effective | Effective | Somewhat Effective | Not Effective |
| Raising Awareness | 39% | 49% | 8% | 4% |
| Increasing Customer Loyalty | 24% | 41% | 27% | 8% |
| Driving Sales | 20% | 33% | 34% | 13% |
