Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on “The importance of lead nurturing” for latest lead nurturing statistics and trends.
Infographic by- Invespcro.com
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Nurtured leads make 47% larger purchases than non-nurtured leads
Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts
Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads
Top Goals and objectives of Lead Nurturing Program
| Goals and Objectives | %age |
| Increase conversion rates | 84% |
| Increase the number of opportunities entering pipeline | 82% |
| Generate more warm, sales ready leads | 74% |
| Improve segmentation of prospects | 53% |
| To boost response to campaign | 42% |
| Lower the cost of qualified leads | 38% |
| Gain a higher acceptance of leads from sales | 33% |
| Deliver a customized experience through website | 32% |
Top Content Types for Lead Nurturing
| Content Type | %age |
| E-books | 71% |
| White papers | 83% |
| Thought Leadership | 41% |
| Infographics | 22% |
| Interactive content | 32% |
| Video | 22% |
| On Demand Webinars | 63% |
Top Challenges of Lead Nurturing Program
| Challenges | %age |
| Creating relevant content | 59% |
| Targeting by decision stage | 49% |
| Targeting by prospect persona | 39% |
| Nurturing campaign workflows | 33% |
| Personalizing campaigns | 32% |
| Multi-channel integration | 31% |
| Segmenting lead data | 29% |
Most Effective Online Channels for Lead Nurturing Campaign
| Channel | %age |
| 78% | |
| Website | 48% |
| Social Media | 39% |
| Blog | 30% |
| Events | 29% |
| Search | 24% |
| Mobile | 13% |
