More and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers are. Majority of customer use multiple channels to complete a purchase and Multichannel marketing provides customers more than one channel to complete a transaction. Check out our infographic to know about the importance of multi-channel marketing and latest multichannel marketing statistics and trends.
Infographic by- Invesp Conversion Optimization Consulting Company
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52% of Marketers use 3 to 4 marketing channels as compared to 44% in 2015
Key Focus for Adopting Multi Channel Marketing Strategy
| Focus | %age |
| To stay in line with current marketing trends | 32% |
| ROI from Multichannel campaigns | 30% |
| Pressure from board to adopt multi-channel marketing | 25% |
| To get ahead of competitors | 13% |
Multi-channel shoppers spend 3 times more than single-channel shoppers.
%age of Multichannel marketing budget allocated to each channel
| Channel | %age |
| Social Media | 16% |
| 14% | |
| Advertising | 14% |
| Web | 14% |
| Events | 13% |
| Mobile | 12% |
| Video | 11% |
Major Barriers to Implement Multichannel Marketing
| Challenges | %age |
| Lack of time and resources | 23% |
| Lack of buy in at board level of investment | 23% |
| Lack of investment in tools | 21% |
| Lack of understanding to develop multichannel campaigns | 21% |
| Difficult to roll out multichannel campaigns | 11% |
| Other | 1% |
Only 30% of marketers are highly confident of their ability to deliver multi-channel strategy followed by 67% which are only somewhat confident.
50% of multi-channel marketers say they “usually” or “always” hit their financial targets.
