Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try.
More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences. Check out our new infographic titled, “Online Consumer Shopping Habits and Behavior” to know more about buying habits of online consumers and latest online shopping trends.
Infographic by- Invesp conversion rate optimization
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Consumer Satisfaction Levels With Different Aspects Of Online Shopping
| Reasons | %age |
| Ease of checkout | 81% |
| Variety of brands and products offered | 80% |
| Number of shopping options offered | 73% |
| Number of payment options available | 71% |
| Free or discounted shipping | 69% |
| Ease of making returns and exchanges | 62% |
| Ability to purchase through a tablet application | 61% |
| Ability to contact a live customer service rep | 58% |
| Ability to purchase through a smartphone application | 55% |
80% of surveyed consumers are more likely to purchase a product online when offered free shipping
64% of consumers are more likely to purchase when offered free returns and exchanges
How Consumers Use Their Shopping Carts
| Reason | %age |
| Loading up their carts with an aim to purchase | 58% |
| Using their shopping carts as wish lists | 19% |
| Load up their carts until they qualify for, or receive free shipping privileges | 13% |
| Abandon carts if the purchase decision falls through (this happens more often than an outright purchase) | 11% |
36% of online shoppers say they spend time to find out which site stocks their desired item at the lowest price.
50% of surveyed online shoppers use their smartphones and nearly 60% use their tablets to make purchases
33% used coupons provided by online merchants for their purchases
78% of online shoppers don’t look at a product in a store before buying it online
31% expect to spend more on online shopping than they did in the previous month
Time Spent On Retail Sites By Device
| Device | %age of total time spent |
| PC | 49% |
| Smartphone | 37% |
| Tablet | 14% |
84% of online shoppers refer to at least one social media sitefor recommendations before shopping online
60% of online shoppers like to receive an incentive or promotion from a brand before shopping
Social Media Sites Studied Before Making A Purchase
| Social networking site | %age Of Shoppers |
| 77% | |
| 26% | |
| 22% | |
| 18% | |
| Google Plus | 17% |
The Most Purchased Products Online
| Product Category | %age |
| Consumer electronics | 69% |
| Books | 67% |
| Clothing and apparel | 63% |
| Household goods | 38% |
| Office supplies | 30% |
| Consumer packaged goods | 28% |
| Sporting goods | 20% |
| Pet supplies | 20% |
| Food & groceries | 20% |
