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Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. (Wikipedia)
Benefits of PPC Campaigns
Instant Traffic
2/3(64.6%) of clicks for high commercial intent keywords go to paid ads
Easy to Target specific audience
45.5% of People couldn’t identify Paid Ads on the search results Page
Paid Ads for high commercial intent keywords takes up 85.2% above-the-fold pixels.
Pay only for Performance
Easy to measure results
Total Control over Campaign
Why You Should Optimize your PPC Campaigns
Reduce cost per click
To Improve campaign ROI
To get a higher Click through Rate
To get better quality score
20 Steps to optimize your PPC Campaigns
1. Select Advertising Platform
2. Define your Goal
3. Research your Target Audience
4. Do Proper Keyword Research
5. Use Negative Keyword Lists
6. Do Keyword Group Segmentation
7. Write Killer Ad copy
8. Have clear Call to Action
9. Create effective landing page relevant to Ad
10. Use Geo-Targeting
11. Test different Ad positions
12. Test different Ad-Copies and landing Page combinations
13. Evaluate quality score
14. Remove Ad copies with low CTR
15. Remove Non-performing landing pages
16. Remove keywords with bad quality score
17. Increase Budget for Top Performing keywords
18. Identify non-performing Keywords and Pause Them
19. Optimize your Bid Management Strategies
20. Optimize your campaign for conversions not Clicks
