How Addressing Personas Resulted in 238% Improvement in Conversions

Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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Who are the visitors that come to your site, and what makes them tick? Studies have shown that your site visitors comprise of personas or a combination of personas. Increasing your website conversion rate starts by understanding these personas and addressing their needs through copy and design. The first persona we will be discussing is the caring persona. Users that fall under this persona identify with social proof, user reviews, amongst many other different techniques. Join on us to learn more on how to cater your site to address the caring persona.

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Khalid Saleh
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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