Did you know that there are around 3.010 billion internet users in this world and the estimated global internet penetration is 42% as compared to 84.2% in US. Around 52.4% of the global online population access internet from their mobile devices and more than half of the global population is estimated to go online using mobile devices by 2020. Check out our infographic, “How Much Of The World Population Is Online” for more statistics and trends.
Infographic by- Invesp conversion rate optimizaion
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Top 10 Countries by Number of Internet Users
| Country | Number of Internet Users |
| China | 641,601,070 |
| United States | 279,834,232 |
| India | 243,198,922 |
| Japan | 109,252,912 |
| Brazil | 107,822,831 |
| Russia | 84,437,793 |
| Germany | 71,727,551 |
| Nigeria | 67,101,452 |
| United Kingdom | 57,075,826 |
| France | 55,429,382 |
Estimated number of social media accounts: 2.078 Billion
Global social media penetration is 29%, while social media penetration in the US alone – 73%
Estimated number of active social mobile accounts – 1.685 Billion
Top 10 Countries By Social Media Penetration
| Country | %age |
| Singapore | 66% |
| Hong Kong | 64% |
| Argentina | 60% |
| UK | 59% |
| USA | 58% |
| Australia | 57% |
| UAE | 56% |
| Canada | 56% |
| Malaysia | 55% |
| Turkey | 52% |
Time spent online by average internet user per day – 4 hours and 25 minutes
Time spent by average social media user per day – 2 hours and 25 minutes
Percentage of world population using Facebook – 20%
Facebook’s number of active users worldwide – 1.42bn
Average number of Facebook friends of U.S. users aged 18-24 – 649
Estimated digital buyer penetration worldwide (%age of internet users) – 44.3%
Top 10 Countries By Ecommerce Penetration
| Country | %Age Of Population That Shopped Online |
| UK | 64% |
| Germany | 63% |
| South Korea | 62% |
| USA | 56% |
| Australia | 51% |
| Canada | 49% |
| France | 49% |
| Singapore | 46% |
| UAE | 45% |
| Spain | 44% |
Estimated worldwide web sales in 2015 – $1.592 Trillion
Average Value Of Global Online Shopping Orders By Device (In U.S. Dollars)
| Device | Average Value |
| Desktop | $128.44 |
| Tablet | $110.30 |
| Smartphone | $94.52 |
