Ackerman Group

BACKGROUND

Founded by Dr. Gary Ackerman over 18 years ago, Ackerman Group exists to bridge a crucial knowledge gap in veterinary practice sales. As a veterinarian, former multiple-practice owner, licensed commercial real estate agent, and investment advisor, Dr. Ackerman recognized that many colleagues didn’t know when or how to sell their practices, negotiate stronger deals, or effectively plan for retirement.

To address this need, he created a specialized, educational approach that ensures veterinarians secure the terms they want while protecting their personal and financial futures.
Introduce your business and what you do there.

Challenges:

Struggled to maximize conversions from their PPC campaigns
Needed to optimize landing pages to improve lead generation
Sought to convert a larger share of incoming traffic into qualified leads

CHALLENGE

Ackerman Group needed to enhance the effectiveness of their PPC campaigns by optimizing their landing pages, aiming to convert a larger share of incoming traffic into qualified leads.

Solutions:

Comprehensive conversion audit to Identify and prioritize conversion issues
Deep user behavioral research to understand user motivations
Comprehensive data analysis and analytics configuration to track users’s activity on the site
Identify and run experiments on different parts of the site to improve conversion rates, average order value, and revenue per visitor

THE SOLUTION

In December 2023, Ackerman Group approached Invesp with the goal of driving more informed and qualified leads. In the initial discovery call, Invesp spent substantial time understanding Ackerman’s specialized customer segments and sales objectives.

Armed with these insights, Invesp overhauled the company’s landing pages—implementing best practices and data-driven design choices aimed at converting more visitors into high-quality leads.

“Many of their recommendations seemed like common sense after we heard them, but when we were building the page on our own, we didn’t know any better.”

Win Lippincott,

COO

Throughout the project, 4–5 Invesp team members were involved at any given time.

THE RESULTS

Following Invesp’s recommendations, Ackerman experienced a 300% increase in the time visitors spent on landing pages, enabling deeper engagement and minimizing the need to over-explain services during onboarding. Prospects arrived with a stronger grasp of Ackerman’s offerings, allowing smoother sales conversations.

“The fact that prospects were spending more time on the site was excellent progress and the metric I most cared about.”

Win Lippincott,

COO

Invesp employed Trello for internal tracking and supplemented it with weekly Google Meet calls—ensuring Ackerman’s team stayed in the loop without needing a dedicated in-house project manager. The transparency and responsiveness in scheduling tasks, soliciting feedback, and clarifying requirements contributed significantly to delivering the project on time and on budget.

“They were very good at managing the project efficiently. Invesp’s project management ownership was helpful since my team didn’t have a project manager.”

Win Lippincott,

COO

By fusing data-driven design, strategic guidance, and consistent communication, Invesp delivered an effective transformation of Ackerman’s landing pages—boosting visitor engagement and helping the company attract leads that were both better informed and more likely to convert.