Akademos
We wanted to take a data-based approach to any changes on our website, and Invesp helped us figure out how to do that.
BACKGROUND
BACKGROUND
Founded in 1999, Akademos is a technology-driven platform transforming how educational institutions deliver course materials to their students. Akademos helps colleges and universities reduce overhead, streamline adoption processes, and improve affordability by replacing traditional textbook operations with a fully integrated online bookstore. This modern approach supports physical and digital learning materials, ensuring students have easy access to the resources they need at competitive prices.
As the higher education landscape evolves, Akademos’ leadership recognized the importance of unifying technology, campus partnerships, and student-focused innovations under one cohesive strategy. With a commitment to affordability, transparency, and academic success, Akademos continues to empower institutions by simplifying the course materials journey—enabling administrators, faculty, and students to focus on what matters most: the pursuit of education.
CHALLENGE
Akademos—an e-commerce platform serving educational institutions—saw its conversion rate decline year-over-year.
"Watching our conversion rates drop year over year was a wake-up call. We knew that if we didn’t take action, we’d be leaving revenue on the table and falling behind competitors."
Abdul Karim, ,
Product ManagerTo reverse this trend, the company sought third-party expertise in A/B testing, analytics, and consumer research to identify impactful optimizations that would boost conversions and improve the overall user experience.
THE SOLUTION
Akademos partnered with Invesp to adopt a structured, data-driven strategy for improving their website’s conversion rates. Central to this engagement was A/B testing, designed to identify specific site elements that, when optimized, would lead to higher transactions per session.
“We wanted to take a data-based approach to any changes on our website, and Invesp helped us figure out how to do that.”
Abdul Karim,
Product Manager, AkademosAkademos worked with a well-rounded Invesp team that included:
- Ayat (Co-Founder & Managing Partner) – Strategic oversight and account direction
- Account Manager – Primary point of contact, ensuring project milestones were met
- CRO Expert – Led testing strategy and analyzed results
- Designer – Created mockups and user-friendly interfaces
- Lead Developer – Implemented site changes for testing
- QA Specialist – Maintained technical integrity and test accuracy
A combination of Trello for task tracking, Slack for quick discussions, and Google Meet or Zoom for weekly or on-demand meetings enabled consistent communication. This transparent workflow allowed Akademos to review ongoing test results and give real-time feedback.
“I was very satisfied with their project management using Trello. We had weekly Google Meet calls and a Slack channel. Invesp was available on-demand for any conversations via Zoom.”
Abdul Karim,
Product Manager, AkademosTHE RESULTS
THE RESULTS
The engagement with Invesp helped the company adopt a more methodical, evidence-based approach to site changes. The partnership instilled best practices for testing and measuring impact, ensuring future updates could be guided by concrete performance metrics.
Akademos lauded Invesp’s responsive, customer-focused approach. The team remained available and willing to adapt—first by switching testing tools to meet compliance needs and later by scaling tests to encompass both minor and high-impact site modifications.
“Invesp’s client relations was awesome. They were willing to help us all the time; I would work with them again.”
Abdul Karim,
Product Manager, AkademosOver time, Akademos and Invesp recognized the value of distinguishing between high-impact and low-impact experiments earlier in the project. This shift in focus helped better align organizational resources and minimize potential delays.
“By the fourth or fifth month of testing, we worked on high-impact versus low-impact changes, but discussing the issue earlier would have helped.”
Abdul Karim,
Product Manager, AkademosBy leveraging A/B testing, analytics tools, and ongoing collaboration, Invesp equipped Akademos with the framework needed to make data-based decisions—setting the stage for more confident optimizations and higher conversion rates in the future.