let’s talk

Arabian Sinbad

"We were very satisfied with the final product. It was a good ROI because the project happened quickly."

SaaS
B2C
Small

BACKGROUND

BACKGROUND

Arabian Sinbad is a language learning software specifically designed to help both kids and adults to learn, increase their knowledge of, or maintain Arabic and other foreign language skills.

Challenges:

  • Siloed development, product and marketing teams that did not work together as new features are developed.
  • Although majority of the traffic was coming to the site on mobile devices, mobile conversion rates were significantly lower compared to desktop
  • Busy development team that was consumed by several major internal projects.
  • The marketing & development teams did not have background in running experiments.

THE CHALLENGE

Arabian Sinbad hired Invesp in October for a specific linear project to help develop a wireframe and UX design that is top-notch and based on user research.
“We wanted to have a very intuitive web application to teach foreign languages to children. We needed to make sure that all of the wireframes and the UX would be top-notch and based on the native research done in the field.”
Sinan Hatahet, PhD

Sinan Hatahet, PhD.,

Co-Founder
Upon hiring Invesp, Arabian Sinbad was using a UX design version created by their in-house designer. The design version was good aesthetically, but there was no balance between creativity and usability – this made the design to lack a natural flow.
“We had a designer in-house who had worked on the first version of the UX design. When I reviewed it, I saw that there was room for improvement; the application lacked a natural flow.”
Sinan Hatahet, PhD

Sinan Hatahet, PhD.,

Co-Founder
Creating a new UX design that strikes a perfect balance between creativity and functionality solved half of the problem. Our team was also supposed to figure out how to incorporate the new UX design into a gamification engine. Since this was Arabian Sinbad’s first conversion project, our CRO team was responsible for crafting a conversion optimization process customized to suit their business model.

Solutions:

  • Comprehensive conversion audit to Identify and prioritize conversion issues
  • Comprehensive user behavioral research to understand user motivations
  • Comprehensive data analysis and analytics configuration to track users’s activity on the site
  • Identify and run experiments on different parts of the site to improve conversion rates and average order value
  • Design, develop and run AB experiments on the site
  • Track & report results on weekly basis to the team

THE SOLUTION

We deployed a team that consisted of a Senior CRO Specialist, Senior UX Designer, senior front-end, and back-end developer. Using our SHIP optimization process, our team used various conversion research techniques to understand users’ learning objectives. This was done to come with steps that help motivate children to enjoy using the learning platform. In less than two weeks, our team managed to identify more usability and persuasion issues working against the site’s conversion rate. The team ranked the issues using our prioritization framework to determine which issues will most impact the bottom line while requiring the least amount of effort.
“They delivered a document that detailed the pages they were going to work on. It was similar to what we had before, and we approved it. They worked with the in-house team on delivering the wireframes.”
Sinan Hatahet, PhD

Sinan Hatahet, PhD.,

Co-Founder
Having mapped out the exact testing landscape, we launched four experiments for this project, and in the third month, we had figured out the optimization treatment that worked best for the site. Our team conducted weekly status meetings to keep the Arabian Sinbad team updated about the experiments’ status, discuss new testing plans, and receive feedback on the current work.
“What I really liked was their punctuality and professionalism in terms of communication. Everything was very clear. We didn’t have to go over certain points we’d already agreed upon; instead, we only had to speak about it once, and it was done.”
Sinan Hatahet, PhD

Sinan Hatahet, PhD.,

Co-Founder

THE RESULTS

THE RESULTS

“The wireframes were really good. We were a bit surprised because they were practically in a UI mode; all we really had to do was add the products that we developed so it would go better with our visual identity. Invesp was very efficient. They didn’t agree on every suggestion I made; instead, they challenged us in a good way. I didn’t understand the philosophy behind some of my ideas, and they made me think twice about things. There was a good knowledge transfer during the engagement. We got good results because of that. We were very satisfied with the final product. It was a good ROI because the project happened quickly. We needed to finish the project urgently, and they met the deadlines.”
Sinan Hatahet, PhD

Sinan Hatahet, PhD.,

Co-Founder