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Baboon To The Moon

"They've been very organized from top to bottom, great communication, easy to work with - and producing results"

ECOMMERCE
B2C
DTC
SMALL

BACKGROUND

BACKGROUND

BABOON TO THE MOON provides best-in-class adventure essentials. We use the highest-grade materials and stand behind our products. Our bags are meant to survive everything from the zombie apocalypse to that guy at the airport hurling your bag across the runway.

Challenges:

  • Although majority of the traffic was coming to the site on mobile devices, mobile conversion rates were significantly lower compared to desktop.
  • A busy development team consumed by internal projects and did not have time to work on improving the site.
  • The marketing & development teams did not have background in running experiments.

THE CHALLENGE

What challenge were you trying to address with Invesp?
We hired Invesp to help with Conversion Rate Optimization – to improve features and UX throughout our site to ultimately increase conversion and revenue.

Solutions:

  • Comprehensive conversion audit to Identify and prioritize conversion issues
  • Comprehensive user behavioral research to understand user motivations
  • Comprehensive data analysis and analytics configuration to track users’s activity on the site
  • Identify and run experiments on different parts of the site to improve conversion rates, average order value, and revenue per visitor
  • Design, develop and run AB experiments on the site
  • Track & report results on weekly basis to the team

THE SOLUTION

How did you select this vendor and what were the deciding factors?
Came via a referral. We decided on the process, belief in ability, cost.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Bi-weekly meetings, ongoing tests – often multiple at a time, and continuous design and development of new features.
How many people from the vendor’s team worked with you, and what were their positions?
A few key contacts included Ayat (Co-founder) and Isabela (project lead). Many other members of the team join calls, including design/dev.

THE RESULTS

Can you share any measurable outcomes of the project or general feedback about the deliverables?
3 months into our engagement – $87K revenue impact from the test/changes that have been made.
Describe their project management style, including communication tools and timeliness.
Trello, Figma, Slack, Google Docs. Very organized, weekly written email updates and bi-weekly zoom updates. One of the most agencies we ever worked with.
What did you find most impressive or unique about this company?
They are very organized from top to bottom, great communication, easy to work with – and producing results.
Are there any areas for improvement or something they could have done differently?
There have been a handful of cases where work wasn’t thoroughly QA’d before being handed off. I would also like to see more frequent impact reports.
5.0
SCHEDULING
ON TIME / DEADLINES
4.9
COST
VALUE / WITHIN ESTIMATES
5.0
QUALITY
SERVICE & DELIVERABLES
5.0
NPS
WILLING TO REFER