SCHEDULING
ON TIME / DEADLINES
BarkBox
They helped us with everything from start to finish.
Invesp developed a strategy around conversion optimization by looking for opportunities, developing hypotheses, and conducting exit intent surveys and customer interviews to help understand our customers more.
BACKGROUND
BACKGROUND
BarkBox is a monthly subscription service providing dog products, services, and experiences, tailored to the user’s needs.
Today Bark reaches over 1.8 million dogs every month, and they have expanded into new product categories and thousands of retail locations.
THE CHALLENGE
What challenge were you trying to address with Invesp?
“We wanted to improve the conversion rate for our B2C website. We had limited resources in terms
of conversion optimization, and we hired Invesp to improve the conversion for the site for our
different product lines.”
Although the site received a large number of monthly visitors, its conversion rate was low. The majority of the site
traffic was coming through mobile devices. Yet, mobile conversion rates and revenue were much lower
than desktop.
Jason Garcia,
Senior Product ManagerTHE SOLUTION
They helped us with everything from start to finish. Invesp developed a strategy around conversion optimization by looking for opportunities, developing hypotheses, and conducting exit intent surveys and customer interviews to help understand our customers more. They also designed mock-ups for us, developed coding and testing, and wrapped everything up with a post-test analysis.
“We used a prioritization framework to narrow down the pages that were going to show us the
highest probability of getting a win. The testing platform we used was VWO, and we used
everything from the editor to building custom solutions within that technology.”
Our main contact points were Nuno (Conversion Rate Optimization Specialist) and Ayat (Co-Founder).
We also met with people from the design and development teams.
Jason Garcia,
Senior Product ManagerHow did you come to work with Invesp?
“We reached out to many conversion optimization agencies and then narrowed that down to 3–5
companies. After speaking with all of them, we felt like Invesp lined up with our goals and
workflow the most, so we moved forward with them.”
Jason Garcia,
Senior Product ManagerWhat is the status of this engagement?
We worked with them between February–October 2022.THE RESULTS
What evidence can you share that demonstrates the impact of the engagement?
“Our primary goal with hiring Invesp was to increase the conversion rate for various landing
pages on our website, which we were able to do. We define success as a listing conversion, and
we had several successful tests with Invesp. Even for the tests that didn’t show statistical
significance, we were able to learn about our customers and their expectations in different
ways.”
We also ran tests that showed us ways to optimize our checkout flow to increase the average order value, and other tests that were focused on improving our retention.
Jason Garcia,
Senior Product ManagerWhat did you find most impressive about them?
We were impressed with the way they were able to execute things very quickly. Their speed allowed us a business to increase the velocity of our testing. We were able to quickly go from initial ideas and hypotheses to launching the test and having it live on the website.How did Invesp perform from a project management standpoint?
“We believe that the project management was successful. They shared a Trello board with us so we always knew what stage we were in. They handled feedback very well and were always responsive to what we told them. We used Slack to communicate and met virtually.”