Catalina Crunch
Every week, we review the running tests, discuss results, and explore new designs for upcoming experiments. Invesp is very organized and delivers work on time.
BACKGROUND
BACKGROUND
Founded in 2017, Catalina Crunch emerged as a fast-growing brand in the better-for-you snacking space, known for its low-sugar, keto-friendly cereals and snacks. Built on the mission of making healthier eating accessible and enjoyable, Catalina Crunch quickly resonated with health-conscious consumers seeking guilt-free indulgences without sacrificing flavor.
As competition in the direct-to-consumer market intensifies, Catalina Crunch’s leadership recognized the need to unify its marketing, product development, and analytical efforts. The Head of Growth leads this charge and oversees the brand’s DTC programs—managing the website, digital media buying, and CRM initiatives. This integrated approach ensures Catalina Crunch stays ahead of evolving consumer preferences while delivering innovative products that meet the demands of a rapidly expanding customer base.
Challenge
Catalina Crunch identified a critical opportunity to boost online conversions and improve the overall performance of its e-commerce platform.
While the brand had a strong digital presence, it faced challenges in converting website visitors into loyal customers.
To address this, they partnered with Invesp to lead a comprehensive conversion rate optimization (CRO) initiative.
Catalina Crunch engaged Invesp to improve conversion rates across their Shopify-based website by designing and running A/B tests.
Operating under an ongoing partnership, Invesp delivers three to five tests monthly, each running for one to four weeks.
Throughout the process, Invesp conducts thorough data analysis, reviews performance metrics, and develops new test designs.
I spoke to 3–4 agencies besides Invesp. I ultimately chose them because they were the most knowledgeable, and their client portfolio included solid DTC brands.”
Nick Osborn,
Head of GrowthCatalina Crunch collaborates with at least 3–4 Invesp team members during weekly calls, including:
- Project Manager – Oversees project timelines, reviews weekly test results, and coordinates efforts
- Design Lead – Provides creative assets and interfaces for upcoming tests
Development Lead – Codes and implements tests on the website
Every week, we review the running tests, discuss results, and explore new designs for upcoming experiments. Invesp is very organized and delivers work on time.
Nick Osborn,
Head of GrowthTHE RESULTS
THE RESULTS
Since partnering with Invesp, Catalina Crunch has seen an 18–20% increase in conversion rates, resulting in $900,000 of incremental revenue. This success is driven by the consistent testing cadence, robust QA processes, and swift resolution of any technical issues.
“Invesp’s whole process is well-run, and they go above and beyond. Their work quality is top-notch—anytime I’ve found a bug, they’ve fixed it within an hour.”
Nick Osborn,
Catalina CrunchCommunication flows seamlessly through weekly 30-minute meetings and Slack updates. Invesp’s project management ensures timely test launches, comprehensive data tracking, and clear reporting.
By combining strategic A/B testing, consistent communication, and dedicated support, Invesp has helped Catalina Crunch unlock significant revenue gains and a sustained increase in conversions.
“Our experimentation specialist is particularly impressive, diving into Google Analytics to explore custom dimensions and ensure every event is tracked. They’re intuitive and thorough.”