Freebeat
We initially talked to Invesp about our project’s goal and requirements. After that, Invesp has proposed ideas to convert our regular web traffic to sales and performs A/B testing of their implementations.
BACKGROUND
BACKGROUND
Founded in 2020, Freebeat is a next-generation fitness brand on a mission to merge gamification, music, and technology into an immersive at-home workout experience. Through its innovative, rhythm-based cycling platform, Freebeat transforms traditional exercise routines into engaging challenges—empowering users of all fitness levels to stay motivated, track their progress, and celebrate every milestone.
As the connected fitness market continues to grow, the leadership recognized the importance of unifying product design, digital marketing, and community engagement under one cohesive strategy. By fostering a shared culture of fun and inclusivity, Freebeat ensures that users can take charge of their wellness journey while enjoying a truly interactive and energizing workout.
CHALLENGE
Freebeat recognized that while their existing conversion rate was already solid, there was still untapped potential to increase overall performance.
Despite the success, they understood that the competitive landscape was constantly evolving, and they wanted to ensure they weren’t leaving any opportunities on the table.
There was a desire to push the boundaries of their current conversion rate, uncovering areas where small enhancements could lead to significant revenue growth.
They sought out Invesp for expert guidance on optimizing their website and fully capitalizing on every conversion opportunity. Invesp’s expert guidance would empower Freebeat to test new strategies, uncover customer insights, and refine elements of the website, all geared toward driving higher conversion rates and better overall performance.
THE SOLUTION
Freebeat engaged Invesp to boost conversions across both desktop and mobile versions of their e-commerce site.
After a thorough discovery phase—where Freebeat’s goals and requirements were clarified—Invesp proposed and implemented various optimization strategies backed by A/B testing.
“We initially talked to Invesp about our project’s goal and requirements. After that, Invesp has proposed ideas to convert our regular web traffic to sales and performs A/B testing of their implementations.”
Henry Fan,
FounderLeveraging Figma for design and Figpii for on-site experimentation, Invesp also provides analytics support for Freebeat’s digital marketing efforts to ensure all changes align with broader business objectives.
Freebeat collaborates with a dynamic Invesp team of 6–8 experts.
This cross-functional setup ensures that Freebeat receives well-rounded support—from strategic roadmapping to technical implementations.
THE RESULTS
THE RESULTS
Over a relatively short period, Freebeat experienced a marked improvement in its A/B testing success rate, which now exceeds industry standards. This uptick in successful test outcomes translates directly to a stronger return on investment (ROI) and deeper knowledge of effective conversion strategies.
“After three months of collaborating with Invesp, the tests’ success rate has increased and is now above the industry’s standard. We’ve also improved our ROI.”
Henry Fan,
FounderThe Freebeat team values how Invesp delivers results and educates internal stakeholders on the end-to-end A/B testing process—from forming hypotheses to analyzing outcomes. Through weekly Zoom calls and Slack discussions, both teams maintain transparency, with Trello and Google Drive aiding in tracking progress and sharing documentation.
“Invesp is really organized and efficient. They’ve given us great examples of how their implementations will work for us going forward.”