Leejam Sports Company
We love that Invesp plans 3–4 months ahead. They’re available to answer any questions and come prepared for every meeting.
BACKGROUND
BACKGROUND
Founded in 2008, Leejam Sports Company (Fitness Time) has grown into one of the largest and most recognized operators of sports and fitness clubs in Saudi Arabia. Known for its state-of-the-art facilities, extensive range of classes, and commitment to customer well-being, Fitness Time has played a pivotal role in advancing the region’s health and wellness landscape.
As consumer demand for more personalized fitness experiences continues to surge, Leejam’s leadership recognized the importance of unifying its membership offerings, digital platforms, and brand messaging under one cohesive strategy. This approach ensures Fitness Time remains a leader in innovation—providing members with cutting-edge equipment, expert guidance, and a supportive community to help them achieve their health goals.
CHALLENGE
Leejam Sports Company aimed to transition its fitness platform to a fully digital experience to serve its growing online community better.
Despite running several high-budget paid campaigns each month, they encountered a significant challenge: while the campaigns were driving traffic, they were not converting as effectively as anticipated.
The company recognized that improving conversion rates was essential to maximizing the return on their advertising spend. At the same time, they faced pressure to reduce overall advertising costs to maintain profitability.
With the goal of optimizing their digital strategy, Leejam sought to not only increase conversions but also enhance the efficiency of their campaigns. By refining their approach, they aimed to achieve a better balance between cost-per-acquisition and driving higher-value customer actions, ultimately paving the way for long-term growth and success in the digital fitness space.
THE SOLUTION
An industry colleague recommended Invesp to help Leejam boost website subscriptions. Intrigued by their data-driven approach and teamwork, Leejam partnered with Invesp in July 2022. Since then, Invesp has devised and executed a comprehensive conversion optimization program, mixing customer research—through interviews and analytics—with heatmap insights to fine-tune landing pages and user flows.
“Invesp’s approach of blending data and customer research intrigued us. We liked how the entire team is supportive and fully invested in our project.”
Lina Salama,
Digital Marketing SupervisorTHE RESULTS
THE RESULTS
Since the start of this engagement, Leejam has generated over $2.5 million in additional revenue, achieving an 11x improvement in ROI. These gains reinforce the effectiveness of Invesp’s approach—combining deep user insights with methodical testing and data analysis.
“Invesp has helped us generate over $2.5 million in revenue. Their achievements are spectacular, and they mix data and customer research in a way that really works.”
Lina Salama,
Digital Marketing SupervisorLeejam praises Invesp’s project management style—marked by clear planning, timely execution, and flexibility with time zones. Weekly 30-minute Microsoft Teams meetings, along with ongoing communication via phone calls, emails, and Slack, keep both teams aligned and informed.
“We love that Invesp plans 3–4 months ahead. They’re available to answer any questions and come prepared for every meeting.”
Lina Salama,
Digital Marketing SupervisorLeejam recommends fully trusting Invesp’s expertise. Clients can bring their own ideas, but Invesp’s systematic, data-driven process is proven to deliver meaningful improvements in conversion rates and overall digital performance.
“We initially had a yearly contract, but we continue working with Invesp because we like their work and trust their process.”