Printfresh - Invesp

BACKGROUND

Founded in 2016, PrintFresh quickly established itself as a vibrant, design-forward brand specializing in stationery, apparel, and home décor. With a passion for bold colors and whimsical patterns, PrintFresh combines eco-conscious materials with artisanal craftsmanship—offering consumers distinctive products that fuse style and sustainability.

PrintFresh’s leadership recognized the importance of unifying product design, manufacturing, and digital marketing efforts under a single cohesive strategy as the market for direct-to-consumer brands continues to expand. By doing so, PrintFresh remains at the forefront of modern design trends while delivering a consistent and engaging experience that resonates with its growing community of creative, mindful shoppers.

Challenges:

To improve overall website performance and user experience for long-term success.
Expanding product categories as a key area for growth.
Needed new experimentation ideas to drive sustainable growth month over month.

CHALLENGE

PrintFresh sought to boost its online conversion rate by building on proven strategies and experimenting with fresh concepts—particularly around expanding its product categories—to drive sustainable growth.

Solutions:

Comprehensive conversion audit to Identify and prioritize conversion issues.
Comprehensive user behavioral research to understand user motivations.
Comprehensive data analysis and analytics configuration to track users’s activity on the site.
Come up with new experimentation ideas on different parts of the site to improve conversion rates, average order value, and revenue per visitor.
Design, develop and run AB experiments on the site.

THE SOLUTION

Printfresh, a growing e-commerce brand, connected with Invesp via a referral and selected them based on their strong ratings and excellent cost-to-value proposition. The primary goal was to drive continuous conversion rate optimization (CRO) across Printfresh’s online store, ensuring the brand could effectively capitalize on increasing site traffic.

Between 2–5 Invesp team members collaborated with Printfresh, covering strategy, implementation, and testing. Weekly virtual meetings, supplemented by emails and messaging apps, kept both teams aligned.

“Their thoughtful approach to testing is excellent.”

Leo Voloshin,

CEO

Scope of Work

Idea Generation & Hypothesis Building: Invesp proposed iterative site enhancements to improve user experience and boost conversions.
Implementation & Testing: Changes were deployed and measured using A/B or multivariate tests, with data analysis guiding next steps.
Continuous Optimization: Invesp maintained an ongoing cycle of experimentation—refining designs, messaging, and user flows as site traffic grew.

THE RESULTS

By leveraging robust CRO strategies, Printfresh maintained strong conversion rates even as their traffic continued to rise. This consistency underscores the effectiveness of Invesp’s data-driven methodology and ongoing collaborative approach.

“Conversion rate has continued to be strong as our traffic increased.”

Leo Voloshin,

CEO

Invesp organized weekly reviews to discuss testing outcomes, ensuring tasks moved forward efficiently. While Printfresh sometimes revised or reworked elements—causing slight delays—Invesp remained flexible and responsive to their evolving needs.