Stoneside Blinds & Shades

BACKGROUND

Founded in 2010, Stoneside Blinds began with a straightforward goal: to deliver high-quality, custom window treatments paired with exceptional customer service. Over the years, Stoneside has grown into a trusted name in blinds, shades, and drapery solutions, known for its attention to detail and personalized design consultations.

As the home décor industry evolves, Stoneside’s leadership recognized the importance of aligning product development, design services, and digital marketing under one cohesive strategy. Today, the company leverages cutting-edge technology and a customer-centric approach to provide an integrated experience—from in-home consultations to online resources—ensuring every customer finds the perfect window treatment solution for their space.

Challenges:

Struggled to convert website visitors into scheduled appointments
Needed a more effective strategy to engage potential customers
Sought to improve conversion rates through data-driven optimizations
Required expert guidance to refine their website for better lead generation

CHALLENGE

Stoneside Blinds aimed to convert a larger percentage of their website visitors into scheduled appointments but faced challenges in optimizing their online booking process.

Despite attracting significant traffic, many potential customers were not taking the next step to engage with the brand. To address this, they sought expert guidance from Invesp to analyze user behavior, identify friction points, and implement data-driven optimizations.

The goal was to create a seamless and persuasive user journey that would encourage more visitors to schedule appointments, ultimately driving higher engagement and increased sales.

Through this targeted conversion rate optimization program, Stoneside Blinds aimed to maximize the effectiveness of its digital presence and improve lead generation efforts.

Solutions:

Comprehensive conversion audit to Identify and prioritize conversion issues
Deep user behavioral research to understand user motivations
Comprehensive data analysis and analytics configuration to track users’s activity on the site
Identify and run experiments on different parts of the site to improve conversion rates, average order value, and revenue per visitor
Design, develop and run AB experiments on the site

SOLUTION

Stoneside Blinds & Shades first connected with Invesp at an industry conference through a referral. Impressed by their track record, Stoneside chose Invesp for a 15-month engagement to boost the conversion rate from website visitors to in-home consultation appointments.

2–5 Invesp team members collaborated closely with Stoneside throughout the project. They proposed design modifications, collected and incorporated feedback, and implemented new website pages to test their hypotheses.

“They came up with creative ideas we had not considered.”

Mickey Fain,

President & CEO

This iterative, data-driven approach ensured that changes were continually assessed for their effectiveness in driving more in-home consultation appointments.

THE RESULTS

Over the course of the project, Stoneside observed a continuous increase in website conversions, translating to over $1M in additional sales. The improvements validated Invesp’s testing hypotheses and underscored their ability to deliver tangible outcomes.

“We experienced a continual increase in conversion rate, likely resulting in over $1M or more in increased sales.”

Mickey Fain,

President & CEO

Project management was consistently strong, with on-time delivery, clear communication, and responsive collaboration. Virtual meetings served as the primary mode of communication, allowing both teams to stay aligned on progress and next steps.

“They delivered on time. They communicated well and were responsive to our needs. And, most importantly, they produced results.”

Mickey Fain,

President & CEO

By blending creative thinking with rigorous testing, Invesp helped Stoneside Blinds & Shades achieve—and sustain—a higher conversion rate, meeting project objectives and driving significant revenue growth.